About us

A mission that had to become a company

UniApplyForMe started as a free tool to help learners apply to university. Labs is how that mission survives and grows.

Where it started

A free platform that learners made their own

UniApplyForMe began in 2021 as a free platform helping Grade 12 learners navigate university applications, APS scores, qualification matching, and bursaries. It grew into one of the most widely used education platforms in South Africa, recognised as Higher Education Application Support NPO of the Year in 2025.

Why Labs exists

The mission comes first

A platform used by hundreds of thousands of learners needs real resources to run and grow. UniApplyForMe Labs is the company that provides them. By building products that generate revenue, Labs keeps the learner platform free and continually improving. The mission comes first, and the company exists to serve it.

What we are building

Turning a trusted platform into a lasting ecosystem

Labs is turning a trusted platform into a lasting ecosystem: advertising and partnership products, a public data API already serving millions of requests, and matching technology other education tools can build on. The goal is simple, a self-sustaining company whose success is measured by how many learners it helps.

Our team

The people behind Labs

The people who build and run Labs, and who care about getting more South African learners into university.

Portrait of Mthokozisi Dhlamini

Mthokozisi Dhlamini

CEO, UniApplyForMe Labs

Mthokozisi co-founded UniApplyForMe in 2021 and built the platform from scratch: brand, website, mobile app, and full infrastructure. As CEO of Labs, he leads the commercial arm that turns five years of edtech work into a self-sustaining engine, keeping the learner platform free.

Portrait of Wandise Boyd

Wandise Boyd

Head of Business Development & Education Specialist

Wandise works with universities and partners to make applying to university simpler for students across South Africa.

Portrait of Chris Makhoba

Chris Makhoba

Chairperson, UniApplyForMe NPO

Chris chairs the UniApplyForMe NPO, providing governance and strategic oversight to the learner mission. He leads outreach and community engagement, helping students find their way through applications without feeling lost.

Want to work with us?

We’re happy to walk partners and investors through what Labs is building and where you might fit.

Partner with us