25 million+
API calls in the past month
This is real, working software that other tools and partners already build on, not something we are hoping to ship one day.
For investors & accelerators
A platform with a nation’s attention, and a business being built on it
UniApplyForMe reaches South African learners at national scale. Labs is the commercial engine that turns that reach into sustainable revenue while keeping the platform free.
The opportunity
Choosing what to study in South Africa is hard. Learners face confusing requirements, missed deadlines, and bursary information scattered across dozens of sources, while universities struggle to reach the applicants who fit. UniApplyForMe solved the learner side and earned a national audience. Labs is how that audience becomes a business without ever compromising the mission that built it.
The traction · as of September 2026
People already use it, and trust it
The hard part is already done: getting learners to show up, come back, and trust the platform. Here is where things stand today.
Learners
372,000+
Registered learners
100,000+
Open it every month
40,000+
New learners in the past 30 days
App installs
400,000+
Total downloads
- 40,000+
- Google Play past 30 days
- 6,000+
- iOS App Store past 30 days
Website, last 30 days
300,000+
Monthly visits
800,000+
Monthly page views
App engagement, last 30 days
300,000+
App opens
6 million+
App screen views
The data API
Put simply, the learners are already here and they already trust the platform. That is the hardest thing to build, and it is done.
The commercial model
Several complementary revenue streams
Labs is developing several complementary revenue streams: advertising through in-app placements and direct sales, paid institutional partnerships, licensing of the public data API, bursary management services, and corporate social investment sponsorship. Each stream draws on the same asset, a large and engaged audience of learners making real decisions, and the mix is being refined deliberately as the commercial arm scales.
The advantage
Why this is defensible
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The only free platform with this level of reach and trust among South African learners.
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Proprietary data at scale across qualifications, APS requirements, bursaries, high schools, and universities.
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AI matching technology competitors do not have.
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A direct line to Grade 12 learners that advertisers and institutions cannot easily reach elsewhere.
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And a presence across every channel learners use, app, web, WhatsApp, and a public API.
The model that keeps it honest
Revenue exists to serve the mission
Revenue exists to serve the mission, not the other way around. Every commercial decision is weighed against the free experience learners rely on, because that experience is the reason the audience exists. A business that erodes its own users would erode its own value. Keeping the platform genuinely useful and free is both the mission and the moat.
Where we are
Not an active raise
We are not running an active raise. We are building relationships early with mission-aligned partners and investors who understand the South African education market and the opportunity in reaching learners at national scale. If that is you, we would like to talk.
Want to know more?
If you invest in or back education companies and you know the South African market, we would be glad to tell you more. Send us a note and we will take it from there.