What we do

Technology that opens doors

Labs builds products that help institutions, partners, and builders reach and support South African learners.

01

Advertising and Sponsorship

Reach Grade 12 learners and their families at the moment they are choosing where to study, through placements that fit naturally into a journey they are already invested in.

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02

Institutional Partnerships

Help your university, TVET college, or private institution connect with applicants who genuinely qualify, so the right learners find the right courses.

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03

Data and API Products

The public data platform at data.apply.org.za gives builders structured access to South African high schools, universities, qualifications, bursaries, and postal codes through a single API, powering research, planning, and new education tools.

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04

AI Matching Technology

The recommendation engine behind the platform, matching learners to qualifications, APS outcomes, and bursaries, available to partners who want that intelligence in their own products.

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How we work

Principles behind every partnership

Privacy-first

Learner data is handled responsibly. Insight products use anonymised, aggregated signals, never the sale of personal information.

Outcome-focused

We measure success on genuine engagement and enrolment outcomes rather than vanity metrics, so partners spend where it counts.

Mission-aligned

Every commercial product is designed to strengthen, never compromise, the free experience learners rely on.

Find the right fit for your organisation

Not sure which product suits your goals? Tell us what you’re trying to achieve and we’ll point you in the right direction.

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